Overview

Philanthropitch is a pioneering educational program that culminates in a social impact fast-pitch competition for innovative and scalable nonprofits. As part of training and resourcing, all nonprofits selected to participate in Philanthropitch receive access to marketing graphics, copy and strategy in a Marketing 101 training. I developed an accessible + informative participant Marketing Kit in Notion to help guide nonprofits through event promotion, content development, and general marketing strategy ahead of their pitch day.

Approach

The kit is built on a centralized, evergreen wireframe to accommodate the growing number of cities and nonprofits served YOY. Each nonprofit is at a unique point in their social media and email journey, the kit reflects that as a high-level overview with useful marketing strategies and tools for organizations independent of their experience with marketing.

The marketing kit Includes:

• Event Details + Logistics
• Social Media + Email Marketing Strategies and Tips
• Media Kit: Logos, Brand Guidelines
• Samples: Sample Copy, Sample Newsletter, Sample Graphics
• Downloadable CANVA templates for nonprofits to make their own graphics
• Interactive, Searchable Philanthropitch Master Content Calendar

Outcomes

Philanthropitch received positive feedback from finalists, and saw an over 100% increase in visits to the kit site from 2021.

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