Overview

Beam is a Texas nonprofit that provides women founders with the knowledge, connections, inspiration, and capital needed at critical moments in their entrepreneurial journeys. After restructuring the organization’s Member Collective and removing a private messaging channel - there was no longer a consistent way to dialogue with founders who used their services.

Beam needed to fill a critical communication gap and keep contact with Founders steady or risk disengagement.

Approach

I researched entrepreneurial and women’s newsletters to develop a digestible + visual + succinct monthly newsletter wireframe for Beam Founders Network, titled “The Highlight”.

I then developed an info intake form on Asana and a sending strategy on Mailchimp - I used these to lead The Highlight’s execution and tweak the format and methodology after every send-out.

The Highlight keeps in-step with Beam’s voice and brand - remaining refined and colloquial while delivering the best resources + news for Women Founders in Texas.

Outcomes

The Highlight Improved Beam’s CTRs and Engagement metrics from previous email correspondence. After promoting events with The Highlight, Beam reached their attendance goals and launched into larger event programming.

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